The third chapter of our Open Platform is a perfect opportunity to Tizen, Samsung’s new operating system designed for a wide range of devices, from smartphones to wearable devices up to cars.
The mobile world has long been dominated by the battle Apple – Google, but according to some experts this rivalry is already over: Apple aims to eastern markets, where consumers have a significant purchasing power, while Android focuses more on emerging markets by offering a wide range of more affordable products. It is also true that in recent times we are witnessing the birth of new open platforms able to satisfy market niches and thus find their place in the global mobile industry.
In this new scenario, Samsung is the top seed, thanks to the strengthening of the Google OS than its competitors. But now the Korean company is ready to launch a new challenge on the market: its own OS – Tizen. In collaboration with Intel and supported by manufacturers, software developers and operators, it will be the right move to cut off relations with Google and replace Android as the main OS on their devices? We deepen the knowledge of this new operating system.
Launched in 2012, Tizen is a Linux operating system platform, designed to fit a number of smart devices: smartphones, tablets, in-vehicle infotainment devices, smart TVs, and cameras. His license is based on open source and SDK properties. The first product with Tizen support on the market was the smartcamera Samsung NX300M, present since last October, followed by tablet System announced in June 2013 exclusively for the Japanese market as part of a development kit.
Instead, the first smartphone with Tizen OS built – the Samsung Zeq 9000 was recently announced to MWC14. Given the ‘apparent similarity’ with the Samsung Galaxy S4, and despite the good reviews that consider it elegant, easy to use and with more screen capabilities than iOS, Windows Phone or Android, the welcome was warm.
However, Tizen is designed to be customized and its open source nature enables manufacturers and operators to create new original solutions and test its interface and its user experience. Another important aspect is its basic HTML5, which will speed up the app creation cycle and versatility in respect of the various devices.
Considering the current mobile market, however, it is highly unlikely that Samsung abandon Android, despite the launch of Gear 2 entirely on Tizen as successor to the Galaxy Gear running on Android.
Considering instead the emerging markets, we could say that Samsung and Mozilla have become competitors. It will provide many interesting developments as both companies are interested to launch smartphones cheap in those territories.
Therefore, the giant of Koreano technology will face many challenges with its operating system, available not only for smartphones but also for wearable technology, and supported by an impressive team of Intel, Huawei, Vodafone and Fujitsu. Its biggest limitation, however, could decree his own order: the lack of apps. Despite the global presence and extensive Samsung users will not be willing to purchase mobile phones without applications, and get even at an altitude of 6 apps on Google Play or the App store will be a long process.