Only in recent years the market for digital products and services they are somehow emancipated from the rigid dogmas of the industrial economy post that for years have characterized its evolution.
One of these was the difference between B2C (business-to-consumer) and B2B (business-to-business), in practice two parallel lines that never met, or very rarely.
At that time (they look like decades but it was pretty much the day before yesterday) also the digital economy was subject to this rule, so the companies produced products / services aimed at consumers (B2C fact) or directed exclusively to companies. For the few companies geared to both services, it was very important that the leaders of the two areas you never encounter (like the straight lines in fact), or almost, and still less speak.
Everything was different, business models, strategies, costs and revenues, until came the cloud (the much-vaunted Cloud Computing), which has brought with it a new rain.
The most tangible result of this small revolution was the distortion of that basic concept that clearly separated the B2B and B2C from the birth of SaaS.
Anyone with a PC, you probably will have heard uttered at least once this term, SaaS, but few / very few know what really a SaaS.
SaaS stands for software as a service which is software that allows you to do No action directly to the network (or in the cloud) without the need for local storage media. For example, if two people, one from New York and California, have the need to work on the same project at the same time, they can do it with one of the many services based on this technology, which allows them to operate on the same files over the network, avoiding annoying email exchanges with the risk of losing parts of the project.
Said it would seem just a typical B2B product that helps companies optimize the work, but there is something more: this cloud not only allows you to always have on hand (on PCs, tablets, smartphones) our project, potent then work from anywhere at any time, but for example also access their digital content such as music and videos, useful for leisure time during a business trip or vacation.
Here is how the same technology allows to offer a product that is both B2B and B2C, and this is a great advantage for the manufacturers of these cloud services, both for end-users. In particular for the first there is the possibility to work on a single business model, usually offering free services for a limited memory space then became a fee. For Google, Microsoft, Amazon and others, a multinational company and Mr. Rossi will be two equal customers with different needs, but only in terms of available memory or at most types of services (given that Mr. Rossi is likely to use the service only for small personal business), but both will be part of the same business model.